At the beginning, breaking into media meant being exclusively confined to print. Nowadays however, media is growing. It is rapidly expanding beyond the constraints of paper and ink, and into a boundless digital realm. Print is out of fashion; yesterday’s news and today’s chip wrappers. And with this development of the digital side to media, so too have we seen the expansion of the job market, including the creation of entirely new careers such as digital marketing and SEO Glasgow consultants and pay-per-click analysts. This all comes as good news to Millennials. Despite the negativity surrounding this generation of workers, and fears over the impact of the economic recession of 2008 on their social and financial welfare, media positions itself as the professional field most welcoming to this eager new workforce. In this domain, Generation Y will far outstrip their professional mentors, with their second nature approach to social media and technological dexterity.