SEOs see the SEO title often only as pure ranking booster. But what about traffic and conversions? Can the SEO title make sense here? The answer is Yes!
If you ask an SEO for the value of a title tag, he will answer you: “Sure, ranking is relevant. Pack the corresponding keywords pure!”
About conversions via SEO-Title is seldom spoken about. As a rule, this task is delegated to the SEO description. It should be the elevator pitch in the SERPs. However, there are certain exceptions.
Let’s take a look at the 7 recommendations from the MOZ Whiteboard Friday to boost the conversion rate:
# 1: Use numbers in the title tag
Example: The 10 Best Mobile app development companies in India
What is the psychological principle behind it? Numbers convey the impression of hand-held facts and thus safety. If you are looking for something, find answers – clear and safe answers.
# 2: Use date tags in the title tag
Example: The Most Important App Development Trends 2017
This kind of formulation also promises facts. It works very well with topics, where it is important to stay up-to-date.
# 3: Pay attention to the length
An ETSY study clearly shows that short and concise title tags are best to convert. The recommendation is 50 to 60 characters. The best keyword should be included.
Use a good snippet tool that will show you the length of your Titles.
# 4: Synonyms and variants
Use synonyms of your keywords in interesting variants. Make sure that this results in a reasonable rate.
Example: Better local marketing with Local SEO
# 5: Form a call to action in the title
This tip is somehow logical. If you want to motivate someone to click, you should bring a motivating prompt.
Example: Local SEO tips 2017 – Download Now
# 6: Use keywords that actually bring traffic to your site
Let’s assume, your website is for a keyword like “Increase Sales”. Then it is smart to include such a keyword within the title.
Example: Using Local SEO to increase your sales
This is in line with expectations and the keyword “increase sales” appears bold in the title.
# 7: Formulate the title tag as a question
How is the mechanism here? Questions make the reader curious and motivate them to click.
Example: How to successfully implement Local SEO?
It is a same principle as for interim headings, which are formulated as question.
Ashish is a very entrepreneurial person with more than 10 years experience in IT Industry. He is associated with WeDigTech – mobile app development company in India with sales office in US and Netherlands.