If you take a close look at the current on-going business trends, you will find that the realm of e-commerce business is quite profit-spinning. Now being an online shopping store owner you must be well aware regarding the fact that the sale volume plays an important role in developing your ecommerce business. Besides, over the past few year, it has become more like a trend for customers to visit multiple retailers before transacting with one (especially in terms of price). Therefore, most of you often seek around for different ways to boost your sales as well as improve our website’s performance.
The following post focuses on how to provide a better user experience for Magento merchants by simply customizing different modules, extensions, and third-party services.
#1 Make your website as fast as humanly as possible
Page load speed is one of the basic fundamentals of customer experience and it can have a huge impact on a store’s conversion rate. Besides, with the passing time, expectations of users have changed too. Around 47% of consumers expect a page to load in under 2 seconds and 40% of visitors will leave a website if it takes more than 3 seconds to load. Magento is one of the most reliable e-commerce solutions but at the same time, it is also known for its poor speed. So what can be done is?
Enable full page cache (FPC) – By doing this, you will save full output of a page in cache so it loads much faster in future. Also, you can use the built-in FPC for Magento Enterprise. Caching with the Magento platform is a very complex area. Henceforth, working with an experienced Magento developer is the best option to consider in order to get the most out of it.
Compress your images- Large sized images often lead to high load time, so what can be done is reduce your image file sizes (without compromising quality) using tools such as TinyPNG or TinyJPEG.
Remove unnecessary extensions- Go through any extensions in your site and remove the ones that aren’t in use.
#2 Improve navigation
Another key aspect of customer experience is by making easy for people to navigate on your website. This can be done through numerous ways, for example- using layered navigation allows shoppers to filter products on product list pages so that they can quickly find the items they are looking for. Now, most Magento sites make use of layered navigation which is great in both Magento Community and Enterprise, however, it can be improved considerably with the addition of third-party solutions such as Amasty, ManaDev, Layered Navigation Pro or SLI Solutions for more enterprise-level stores.
Using one of these modules allows for a more complex implementation and features such as AJAX filtering, multi-select filtering, images for filters, price sliders, attribute search and more in-depth config options around SEO. Product merchandising and categorization is another area that can have a big impact on customer experience. Don’t forget to focus on that.
#3 Invest in rich media
Humans are always visual by nature especially when they are deciding whether a product meets their requirements and their quality expectations or not. It has been proven many times that higher quality product images can have a significant impact on conversion rates. Another important aspect of this is showing off the different angles of items and trying to make the size/dimensions obvious via the images. If your products are more complex and the key features need to be demonstrated, videos are the best option to consider.
#4 Don’t stop testing