A good landing page or a good website is a must-have for a web application development company’s progress, as it is the face of your company. Whatever you post on your website is seen by your followers and people all over the world. So your website acts as a face of your company to the world. Here are some tips for web application development companies on how to make their website not only alluring but also functional.
1) Responsive Design
If your business is not displaying mobile-friendly experiences for your customers, you’ve lost more than half of the opportunities for your business, because these days more than 50% of all searches start on a mobile-device. A Mobile friendly design means that your existing site grows and shrinks with the size of the device it’s displayed on. This can be also called as Responsive Design. You could also have a separate mobile version of your website, though a responsive site is believed to be better for search engine optimization. A lot of successful businesses these days have a mobile friendly website, and it’s responsive.
2) Fresh Content
Content matters a lot when we talk about websites. Having an attractive design but not good content, is a turn-off, no matter how pretty your website looks. You should frequently update fresh content on both your homepage and landing pages. People don’t want to see the same thing over and over. It’s also important to give your visitors the ability to share your content. This will, in turn, allow them to be your marketing ambassadors. And their sharing helps your SEO.
3) Crisp Messaging
Online, you need to get to the point quickly and use bigger type. Long blocks of text with small print can turn off a customer very easily. Visitors are coming to you to solve their problem, so your website should answer their question quickly and easily and not add to their problems. Don’t make users try to figure it out for themselves. That will only make them look somewhere else.
4) User Behaviour Metrics
Web application development companies must know how users behave on their websites. This data is important for you to know in order to grow your online business. Google Analytics is the simplest way to find out this information. Also, it’s free. This easy-to-use tool will tell you detailed user behavior on your site, which will help you fine-tune your online offerings. Gathering these facts and figures will enable you to create effective pages and gain higher sales.
Most businesses offer a variety of products and services and need landing pages for each category of product and service. That is the only way to build a presence in that market. Directing your customers to land pages that drill down deeper into the site is much very precious. Remember to stay on top of trends, monitor your results, change your site accordingly, and enable sharing. All these steps will keep you ahead of the competition.
6) Visual Appeal & Color Schemes
Recent studies have shown that the visual appeal of your site makes a measurable impact on its effectiveness. If you don’t want to spend thousands on a new design to highlight key items, you can highlight them in a specific color and use nonverbal communication to make them stand out. Different colors affect the human brain in different ways, and a lot of times colors are important while making purchase decisions. Choosing the wrong color for your site can hurt your sales.
7) Keep it Consistent
Consistency means making everything match. Heading sizes, font choices, coloring, button styles, spacing, design elements, illustration styles, photo choices, etc. Everything should be themed to make your design logical. Drastic design changes from one page to the other can lead your user to feel lost and confused and to lose trust in your site.
8) Assessing your Competition
All businesses have tough competition now so spend some time reviewing their sites. Not all of your website visitors come to your site first. Some will be aware of your competitors. Getting to know about their experiences will help you make your site more effective. Studying your competitors can reveal your weaknesses. Ask yourself why your competitors are doing things differently and decide whether doing something similar, but better would help your site.
Do a complete website evaluation and check what kind of improvements can you make. Spend time testing and tweaking each modification before implementing the next change. Start with one, complete, and move onto the next.