Technology has never ceased to surprise us. From the invention of wheel in 3,500 B.C to supersonic air travel, humanity has witnessed the true power of the mind and its creations for more than 5000 years. With the latest marvel of technology, the ‘Internet’, everything from news, information and commerce has been revolutionized. Now with the unlimited access of internet and the feasible mobile technology, the young users are leading the online trends with land slide usage on daily basis. In this article we will share you the secrets to winning these younger audiences with 4 proven practices.
Why The Young Users Are Important to You?
Before you decide on creating an online presence, it is imperative that you consider the demographics of your audience. Many brands use this to gather statistics about their products and bring successful marketing campaigns into motion. This allows them to quantitatively evaluate the consumer demand and segment them according to their products.
For instance, a website that sells gaming consoles would know better to target the younger consumers given that a greater majority of gaming products are bought by or for youngsters. However, in order to bring the young audience to your website and convert them, there are certain things that must be taken into account. In this article we will explain 4 practices that you can use to lure the younger users to your website.
1. Mobile Responsive Web Design
The first thing you need to do is make your website mobile savvy. Handheld devices such as smartphones, iPhone and tablets are becoming more common with the progressing technology. They are a lot cheaper than they used to (except for iPhones) and give you access to fast internet technology on the palm of your hand.
Over the past few years, the age composition of internet users has overwhelmingly shifted to the younger users for the obvious reasons. Every child of this age now demands an iPhone as their birthday present. They also take a lot of interest in technology instead of sports or other activities. By adding a mobile responsive design, you will open your gates to the younger users who are more than willing to buy from your website. For instance, FMEextensions, which is a web design company in Dubai, has fully capitalized on this practice.
2. Digestible Content
Your content matters especially when you are pitching to younger audience. The younger generation is busier than ever. They hardly ever indulge in longer versions of content when they can view or read it in a lesser amount of time. Hence your aim should be creating short and concise content that delivers on point information. You must integrate a design that reflects simplicity with a flare of elements that younger users prefer. You can showcase a range of artistic images in the start followed by a short introduction and then your features. To make sure the content is neatly presented, use plenty of white spacing so the elements can be easily distinguished from each other. Keeping an organized show of website contents attracts younger audience like bees to honey.
3. Stand by A Cause
Standing for a cause is always a great thing, even more so when it’s associated with Philanthropy. Standing for a noble cause not only gives you moral satisfaction, but also reflects peerage amongst your competitors. Younger audiences have great tendencies to part take and contribute in such motions. By associating your website with charity, philanthropy or awareness, you can bring young users to your pages faster than ever. You can start by environment awareness posts on social media or blogs, animal rights campaigns, petition on improved medical care for breast cancer patients, or any other cause that you feel should be addressed through your platform.
4. Focus on Design
Use fresh and unique design elements that are era appropriate and tech savvy. Young users are heavily attracted towards technology and its counterparts.
You can start by adding HD images on the landing pages with sliding features. An image gallery is always a great idea when you need young visitors on your site. Create a dedicated page where you can share short instructional videos, product reviews and other forms of helpful content. Images and videos can deliver millions of words in just a few frames so make sure you exhibit the right mix on your pages.
Social Media Buttons
Social media is no doubt the biggest stakeholder on the internet when it comes to the younger demographics. On average, a teenager spends an hour and 40 minutes daily consuming social media content from Facebook and Twitter alone, while they are just as likely to spend more editing videos and naming captions at home. You can take advantage of this by introducing social media buttons on your blogs so that users share your content on their timelines. These links will be seen by other young visitors which will bring them back to your web pages.
Colors carry a lot of weight in a web design. Using color preference according to age is an excellent strategy if you really want to attract younger traffic to your pages. Since colors have the ability to trigger behavioral changes and channel them into actions, you can use them on to your advantage on several areas of your website. Use lighter tones with abundance of white spacing to separate elements generously. You can also add them to CTAs according to their specific purpose and function.
Your text should be exciting and lively, yet simple and concise. Use metaphors, phrases and proverbs in your content to show eminence and class. You can produce interesting blogs, publish articles and engage in forums to leverage the younger audience towards your website.
Internet is a vast ocean with all sorts and types of users. With the easy access of mobile technology and faster internet speeds, the younger generation has become fully equipped to interact and engage with internet and its content. To channel these young internet users towards your pages, you can use these 4 top practices mentioned above and easily optimize your web design according to the preference of younger demographics.
Author Bio: Simon Walker is a professional web developer with over 7 years of experience. He is currently working for FMEextensions – a Magento Web Development Services company. During his experience he has led to strategies and develop web applications.